BEST PRACTICES
CHOCOLATE FACTORY JORDIS, MARTIN KAISER
Museum of Eastern Bohemia in Hradec Králové initiated the creation of original museum merchandising that would communicate the identity of the institution and its story in a contemporary and attractive way. For this purpose, it established cooperation with the local artisan chocolate factory Jordi’s Chocolate and the artist Martin Kaiser. The aim was to create a product that connects cultural heritage, contemporary art and local production.The result of the cooperation is an original chocolate, the visual appearance of which was created based on an original illustration by Martin Kaiser inspired by the architecture, collections and symbolism of the museum. The artistic design does not only fulfill a decorative function, but also functions as an interpretive medium that conveys the story of the institution through visual language.The Jordi’s chocolate factory ensured the artisanal production of the product with an emphasis on quality, local context and aesthetic processing. The project represents an example of interdisciplinary cooperation between a cultural institution, an artist and a local producer and contributes to the development of innovative forms of communication of the museum towards the public and to strengthening the relationship with the region.
CHOCOLATE FACTORY JORDIS, MARTIN KAISER
Museum of Eastern Bohemia in Hradec Králové initiated the creation of original museum merchandising that would communicate the identity of the institution and its story in a contemporary and attractive way. For this purpose, it established cooperation with the local artisan chocolate factory Jordi’s Chocolate and the artist Martin Kaiser. The aim was to create a product that connects cultural heritage, contemporary art and local production.The result of the cooperation is an original chocolate, the visual appearance of which was created based on an original illustration by Martin Kaiser inspired by the architecture, collections and symbolism of the museum. The artistic design does not only fulfill a decorative function, but also functions as an interpretive medium that conveys the story of the institution through visual language.The Jordi’s chocolate factory ensured the artisanal production of the product with an emphasis on quality, local context and aesthetic processing. The project represents an example of interdisciplinary cooperation between a cultural institution, an artist and a local producer and contributes to the development of innovative forms of communication of the museum towards the public and to strengthening the relationship with the region.
CHOCOLATE FACTORY JORDIS, MARTIN KAISER
Museum of Eastern Bohemia in Hradec Králové initiated the creation of original museum merchandising that would communicate the identity of the institution and its story in a contemporary and attractive way. For this purpose, it established cooperation with the local artisan chocolate factory Jordi’s Chocolate and the artist Martin Kaiser. The aim was to create a product that connects cultural heritage, contemporary art and local production.The result of the cooperation is an original chocolate, the visual appearance of which was created based on an original illustration by Martin Kaiser inspired by the architecture, collections and symbolism of the museum. The artistic design does not only fulfill a decorative function, but also functions as an interpretive medium that conveys the story of the institution through visual language.The Jordi’s chocolate factory ensured the artisanal production of the product with an emphasis on quality, local context and aesthetic processing. The project represents an example of interdisciplinary cooperation between a cultural institution, an artist and a local producer and contributes to the development of innovative forms of communication of the museum towards the public and to strengthening the relationship with the region.
TOTEBAG
At Museum of Eastern Bohemia in Hradec Králové, we’ve been looking for fresh and original promotional items. So we opened up the museum’s history to students from Secondary school of Visual Arts, who brought creativity and a fresh perspective to it. From many great designs, we at The Centre for Creative Museology of the Hradec Králové Region selected this one (while others remain in the drawer) and brought it to life as a CANVAS TOTE BAG. Get yours on our e-shop or directly in the museum shop.
TOTEBAG
At Museum of Eastern Bohemia in Hradec Králové, we’ve been looking for fresh and original promotional items. So we opened up the museum’s history to students from Secondary school of Visual Arts, who brought creativity and a fresh perspective to it. From many great designs, we at The Centre for Creative Museology of the Hradec Králové Region selected this one (while others remain in the drawer) and brought it to life as a CANVAS TOTE BAG. Get yours on our e-shop or directly in the museum shop.
TOTEBAG
At Museum of Eastern Bohemia in Hradec Králové, we’ve been looking for fresh and original promotional items. So we opened up the museum’s history to students from Secondary school of Visual Arts, who brought creativity and a fresh perspective to it. From many great designs, we at The Centre for Creative Museology of the Hradec Králové Region selected this one (while others remain in the drawer) and brought it to life as a CANVAS TOTE BAG. Get yours on our e-shop or directly in the museum shop.
Synergy Across Sector: 2025-1-CZ01-KA220-ADU-000358083.
Under the patronage of the Ministry of Culture of the Czech Republic.
Funded by the European Union. The views and opinions expressed are those of the authors and do not necessarily reflect those of the European Union or the House of Foreign Affairs. Neither the European Union nor the grant provider is responsible for them.
Synergy Across Sector: 2025-1-CZ01-KA220-ADU-000358083.
Under the patronage of the Ministry of Culture of the Czech Republic.
Funded by the European Union. The views and opinions expressed are those of the authors and do not necessarily reflect those of the European Union or the House of Foreign Affairs. Neither the European Union nor the grant provider is responsible for them.
Synergy Across Sector: 2025-1-CZ01-KA220-ADU-000358083. Under the patronage of the Ministry of Culture of the Czech Republic.
Financováno Evropskou unií. Vyjádřené názory a stanoviska představují názory a stanoviska autorů a nemusí nutně odrážet názory a stanoviska Evropské unie nebo Domu zahraniční spolupráce. Evropská unie ani poskytovatel grantu za ně nenesou odpovědnost.